Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired neuroscience-based AI company Boundless Mind.
Boundless specialises in behavioural design and engineering. Its technology fuses neuroscience and artificial intelligence to optimise, personalise and target recommendations to users and to inspire positive change.
The technology has been used effectively to improve outcomes for products in categories spanning health, fitness, productivity, finance and e-commerce.
Huffington said the deal would allow Thrive to further develop its platform to "end the stress and burnout epidemic" and help individuals and organisations "unlock their full potential".
"This acquisition is an exciting milestone for Thrive Global," Huffington said.
"Since our founding in 2016, we have been committed to cracking the code on behaviour change to help individuals and organizations end the stress and burnout epidemic and unlock their full potential.
"It’s more important than ever that we leverage the latest technology to help people build healthy habits.
"Boundless Mind shares our mission to create a world where everyone can thrive at a time when preventable, lifestyle-related diseases account for 75 per cent of healthcare costs and mental health problems are escalating, the only way to change health outcomes is to shift human behaviour.
"The Boundless acquisition is a critical next step in scaling Thrive’s behaviour change platform to millions of users around the world."
Launched in 2016 and led personally by Huffington, Thrive Global aims to help individuals, companies and communities improve their wellbeing and performance.
