Technogym has opened the latest of its consumer-facing retail store concepts in Los Angeles, US.

The two-floor store, covering 3,500sq ft, is located in the heart of the West Hollywood Design District and will showcase the full range of Technogym's equipment and services.

Specifically targeting the high-end consumer market, the store will allow people to access and discover the company's at-home products and solutions.

Staff at the site will include experienced personal trainers and interior designers, who will provide assistance with bespoke home-gym projects and personalised consultations.

The opening forms part of Technogym's strategy to increasingly target the direct-to-consumer market, which has experienced a boom in the past year as a result of the coronavirus pandemic.

"The opening of the Los Angeles store is part of our overall retail project that includes the direct presence of Technogym in the main cities around the world," Technogym said.

Similar stores are located – or planned – for Milan, New York, Madrid, Dubai, Mexico City, Doha, Vienna, Zurich and Moscow. There is also a dedicated space inside the famous Harrod’s department store in London.